(Why) translating a multilingual website is essential
The current business environment is an international and multilingual environment. Companies are exporting more and more products and services abroad.
The company website becomes one of the main means of spreading the value created by the company in the home. It is a source of information with which a company presents itself as a foreign consumer.
Users prefer to surf on websites and e-commerce translated into their own language so that they can better understand the content.
Competing in an international market means providing information to use products and services in a correct and understandable way. Companies undertaking an international strategy must translate the contents of their web pages to meet the needs of both domestic and foreign customers/consumers. It is so important to have a multilingual website.
The corporate website translation allows you to cross national borders
Translating a website is not a single, simple transposition from one language to another, it cannot be done automatically or by using automatic translators, although there are many software and programs that ease translation. These tools alone are not accurate and do not consider some important aspects of professional translations. It is important that it is entrusted to professionals who can provide a service suited to the needs of the company.
The company must invest in translation and help access to visitors and not dissolve the image in its environment of origin.
An important point is to analyze the target audience, i.e. which consumers and users will use the site. This way you can learn in-depth which languages users speak.
Localization is a process by which the specialized translator as well as translating the site adapts the content to the culture of the target language. Thus, many cultural factors influencing translation are considered. The site must be designed in such a way that it can be adapted to all languages. Besides an efficient and controlled translation, the site must have certain features that are the basis of good service. The activity includes many elements, besides the content considering the actual text, must be translated and localized: graphic elements, captions, pagination, any currencies if it is an e-commerce, practically all the elements of the site and not just part of them. We must also consider programming languages in HTML.
It is useful to remember, finally, that a quality translation offers greater optimization and usability of the site in the target language. This is essential from an SEO perspective.
Website translation is an important process for companies that decide to undertake internationalization. It is necessary to entrust the translation to experienced and qualified professionals able to offer a service suitable to the needs of the client.