Pre-show preparation
Catalogues, price lists, presentations and product materials adapted to target markets.
Language and commercial support for B2B exhibitions
International trade fair support before, during and after the event
We help companies meet international buyers with consistent materials, clear commercial messaging and a structured multilingual follow-up. The service is grounded in direct experience of export sales, international exhibitions and B2B lead management.
Structured lead capture
Contact notes, interests, priorities and next actions organised for useful follow-up.
Multilingual follow-up
Emails, quotations, recaps and assets prepared in the language best suited to each buyer.
Arrive with a market-ready message
A trade fair starts long before the doors open. We review company presentations, catalogues, price lists, commercial terms, product sheets, invitations and landing pages in the languages required.
Messaging is adapted to buyers, distributors, agents and retailers, with concise answers covering products, minimum orders, lead times, customisation and logistics.
- Catalogues, lookbooks and line sheets
- B2B price lists and terms
- Company presentations
- Product and sample information
- Invitations and landing pages
- Appointment-setting emails
Operational and commercial support at the event
We can prepare tools to record badges, business cards, interests, products discussed, indicative quantities, markets and next actions. Notes are standardised so the team can identify priority opportunities quickly.
On-site or remote language and commercial support may be available depending on location, dates and sector. This is not presented as simultaneous or consecutive interpreting; dedicated professional interpreting is coordinated separately through qualified partners when required.
Turn conversations into a follow-up pipeline
After the fair we organise leads, translate essential notes and prepare personalised messages by priority, language and expressed interest. Recaps, quotations, catalogues, sample follow-ups and reminders can be included.
Each contact receives context, a next action and consistent materials, turning exhibition activity into a reusable commercial asset rather than a list of forgotten business cards.
Translations Universe
Your multilingual exhibition kit may include
- Existing-content audit
- Localized catalogue and line sheet
- Price list and commercial terms
- Buyer brief and product FAQ
- Digital lead-capture sheet
- Pre-show email templates
- Follow-up by priority and language
- Lead and next-action report
Workflow
A four-stage exhibition workflow
- 1
Brief and markets
Define the event, audience, countries, objectives, products and available materials.
- 2
Preparation
Localize assets and prepare appointment, presentation and lead-capture tools.
- 3
Event support
Support the agreed commercial communication, notes and incoming requests.
- 4
Follow-up
Classify contacts and prepare multilingual communication and next actions.
FAQ
International trade fair support FAQs
Clear answers before the project begins.
Do you provide booth interpreters?
Translations Universe specialises in written communication and language-commercial support. Professional interpreting can be quoted and coordinated separately through qualified partners.
Can you work with materials created by our agency?
Yes. We collaborate with marketing teams, export managers, designers and web agencies while preserving approved files, layouts and terminology.
Can you support buyer follow-up?
We can prepare multilingual emails, recaps, quotations and follow-up sequences. Sending can remain with your team or follow an agreed plan.
Which sectors benefit most?
The service is especially relevant to fashion, luxury, leather goods, nautical, manufacturing, design, tourism and Made-in-Italy B2B companies.
When should preparation begin?
Four to six weeks before the event is ideal. Smaller, focused packages may be possible on shorter timelines after checking languages and volume.
Treat your next trade fair as an international sales project
Share the event, dates, markets, materials and objectives. We will design a proportionate pre-show, support and follow-up package.